In Asia, industrial transformation does not happen step by step – it is happening now. As a Sales Manager responsible for the Asian business, I see every day how consistently companies invest in digitalization, automation, and sustainable infrastructure. Particularly in China and Southeast Asia, success depends on engineering that is data-driven, highly connected, and deeply localized. This is exactly what AUCOTEC stands for.

Dynamic Markets, clear Requirements

The Asia-Pacific region is characterized by ambitious smart manufacturing initiatives, large-scale energy and infrastructure projects, and rising demands for efficiency, regulatory compliance, and data sovereignty. Engineering Base addresses these challenges with an open, data-centric platform that consistently supports engineering processes from the initial concept through to the digital twin. It connects disciplines, systems, and partners, providing a reliable foundation for quality, speed, and long-term investment security.

China: developed locally, deeply embedded in the market

China is a central pillar of our Asian strategy. Since 2008, AUCOTEC has been developing locally adapted solutions in China, backed by a strong R&D footprint, locally managed source code, and independent product responsibility. This approach builds trust, ensures regulatory readiness, and creates close proximity to the market – especially for large customers and regulated industries. Our positioning is clear: “Born in China – grown in China.”

Engineering Base and complementary solutions are consistently designed to meet Chinese standards, industrial realities, and long lifecycle requirements – from performance and data volumes to security and long-term maintainability.

AI and low-code as key differentiators

A major growth driver in Asia is the combination of data-driven engineering, artificial intelligence, and low-code/no-code approaches. AI supports users in analysis, quality assurance, and automation – in a controlled, transparent, and compliant manner. Low-code and no-code capabilities enable rapid adaptation of workflows, reports, and integrations to local requirements. Guided by the principle “AI+ engineering – exploring intelligent future,” we deliver solutions that are both scalable and highly localized.

Strength through partnerships

Success in China is built within an ecosystem. AUCOTEC works closely with leading local enterprises and EPCs – including partners in power transmission, nuclear energy, rail vehicle manufacturing, automotive, and the process industries. These partnerships accelerate market access, strengthen references, and enable scalable project rollouts.

Asia as a growth engine

Beyond China, we are strategically expanding our presence in Southeast Asia, including through our subsidiary in Kuala Lumpur. For AUCOTEC, the Asia-Pacific region is far more than a sales market: it is a space for innovation, a key growth engine, and an integral part of our global future. With Engineering Base, strong local development capabilities, and dedicated teams on the ground, we actively shape industrial transformation – in China and across Asia.